Apex Motors
Apex Legal

Privacy Policy

At Apex Motors, we respect your privacy and are committed to protecting the personal information you share with us. This policy outlines our data handling practices.

1. Introduction & Data Controller

Welcome to the Apex Motors website. This Privacy Policy applies to the collection, use, and disclosure of personal data when you interact with our premium car dealership, visit our showroom, or use our digital services.

The data controller responsible for your personal information is:
Apex Motors
45 Andheri-Kurla Road, Marol
Mumbai, Maharashtra 400059
India

2. Information We Collect

We collect information to provide better automotive services to all our customers. The types of personal data we may process include:

  • Contact Information: Name, email address, phone number, and physical address provided during inquiries, test drive bookings, or vehicle purchases.
  • Vehicle Preferences: Models of interest, financing requirements, and trade-in vehicle details.
  • Technical Data: IP addresses, browser type, device information, and usage patterns collected through cookies and similar technologies when you visit our website.

3. How We Use Your Information

Apex Motors relies on your personal information for several core business operations:

  • To schedule and manage test drives, dealership appointments, and vehicle delivery.
  • To process vehicle sales, assist with financing applications, and handle related administrative tasks.
  • To communicate with you regarding your inquiries, warranty information, vehicle recalls, or after-sales servicing.
  • To improve our web presence and ensure our inventory listings are relevant to our audience in India.

4. Data Security and Retention

We implement robust technical and organizational security measures to protect your data against unauthorized access, loss, or alteration. We restrict access to personal data to Apex Motors employees, contractors, and financial partners who need that information to process vehicle transactions.

We retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy, or to comply with our legal and regulatory obligations under Indian law.

5. Your Rights

Depending on your jurisdiction, you may have specific rights regarding your personal information, including the right to access, correct, or request deletion of the personal data we hold about you. If you wish to exercise any of these rights, please contact our data protection team using the details provided below.

6. Contact Us

If you have any questions or concerns about this Privacy Policy or our data processing practices, please reach out to us:

Last updated: January 2026